Primary Objective(s) of the Position:
To manage the brand management function for South China market, and spearhead the development and execution of all local A&P programs supporting the brands, which include above-the-line advertising, field and event marketing and interactive marketing via different means.


Major Duties & Responsibilities:
1. A&P program
- Development and overall integration of brand positioning and A&P programs in SCO
- Develop and execute local A&P programs and corresponding media plans for sales achievement and brand building.
- Supervise the brand team in their execution of marketing programs.
- Develop local communication strategy and implementation plans and actions.
- Monitor the A&P spending to ensure the maximum efficiency and effectiveness.

2. Distribution
- Recommend potential distribution channels and formulate distribution strategies to maximize sales of San Miguel brands and local brands portfolio.

3. Marketing communication
- Overall development of communication strategy for SCO.
- Supervise the marketing communication and PR activities and event sponsorship.

4. Product
- Establish and develop the portfolio strategy for SCO
- Develop new product to ensure proper brand portfolio and brand growth

5. Consumer profile
- Monitor and keep track on consumer profile to ensure right market targeting.
- Identify potential consumer groups for San Miguel products and local brands in the local market.

6. Market analysis
- Work with Corporate Development Department of CBO on market research to assure sound strategic marketing decision.
- Monitor competitor information to identify potential competitors and movement of competitors.

广州生力啤酒有限公司成立于1991年，是由香港生力啤酒（广东）有限公司和广州啤酒厂共同组建的合资企业。经过多年的经营，我们已经建立起完善的市场销售网络，公司形象深入民心。目前我们销售的产品包括国际知名啤酒品牌生力系列，包括生力啤酒和生力清啤，以及知名的本土品牌龙啤系列和广氏菠萝啤。

我们以诚信和稳健为经营原则，一直被市地方税务局和国家税务局评为“纳税信誉A级企业”及“诚信纳税大户”。

我们热情欢迎您加入我们的团队，成为中国这个未来世界上最大的啤酒生产和消费市场的“生力军”。