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Senior Brand Manager/Product M

刷新时间:2016-06-06
40-60万
上海市 | 本科 | 3-5年
基本信息:
工作地点:上海市
所属部门:Central Marketi
职位类别:其它制药/医疗器械
招聘人数:1 人
汇报对象:Marketing Manag
职位描述:

岗位职责:
Product portfolio:
Develop strategies for the product, set ****ives and propose budget
Long Range Plan (LRP) (5 years)
Marketing Plan (annual)
Production Plan Reporting (annual with monthly update)
Cycle Plan (4x year)
Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales ****ives
KOL management
Set up product training for sales force
Responsibility of A&P

Management / co-ordination:
Implement marketing plans and take ****s accordingly
Make sure to get external endorsement for the product
Manage budget within agreed limits
Work closely with Medical, Local Marketing, Market Research, Sales, Regulatory Affairs, Communications, Manufacturing and external agencies in the development of product strategies and implementation
Make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment
Collaborate with local marketing and sales colleagues

Market Intelligence:
Maintain product competitors and health care environment knowledge
Keep close contact with Key Opinion Leaders (KOL) and update relevant information
Plan and implement marketing strategies for the product

任职资格:
At least 5 years professional experience in pharmaceutical industry on commercial positions
At least 2 years marketing experience in pharmaceutical companies, preferably MNCs
Logical thinking, strategic thinking, strong communication skills
Fluent English in reading, writing and speaking

岗位要求:
学历要求:本科
工作经验:3-5年
年龄要求:30-45岁
性别要求:不限
语言要求:普通话
专业要求:
企业信息:
公司性质:外商独资
公司规模:10000人以上
所属行业:制药/生物工程
企业介绍:

Well known pharmaceutical MNC, business including primary care (CV, diabetes, respiratory, GI), specialty care (CNS, oncology) and consumer health (OTC)

猎头信息

姓名:王佳颖

编号:LT10561

地区:上海市

猎头等级:
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